New TROX website. TROX 3.0: More information – fast, targeted, mobile

User-centred design – fast and targeted

Quite simply: more than ever before, our users are at the heart of our interactive systems, thanks to innovative technical capabilities in website programming and to the contemporary screen design with improved layout. 

This is expressed in the logical, transparent user guidance which is oriented, first and foremost, towards the target user group. For instance, the user chooses their field of activity – such as designer, architect or installation engineer – from the menu item "Expertise fields". This filter takes him quickly to the information that has been compiled specifically for people in his occupational category. Searching for specific information is simpler and more convenient too, owing to integrated Google Search technology and also to the new intelligent filtering function in the product finder, for example. 

Optimising website operation and user guidance means, moreover, that it is possible to provide highly detailed product information while nonetheless making it easy to find. 

Responsive design – mobile

New programming technology means that website content is automatically adapted to the size of the browser window. Support for mobile terminal units such as smartphones and tablets makes information about TROX mobile and therefore also accessible on site.

Benefits of the new TROX website for you

• New structure and visual appearance of the contents with a modern layout
• Detailed product information and optimised website operation
• Guidance for our target customers through the use of expertise fields
• Google Search technology integrated into the TROX webpages
• Intelligent filtering function in the product finder
• Support for mobile terminal units (smartphones, tablets)

TROX is leading in the development, manufacture and sale of components and systems for the ventilation and air conditioning of rooms. With subsidiary companies in 25 countries on all five continents, 14 production facilities, and importers and representatives, TROX is present in over 70 countries. Founded in 1951 and with a total of 3,650 employees, TROX generated in 2012 around the globe sales of more than €400 million.

For further information or should you have any questions about TROX, please contact:

Christine Roßkothen
Corporate Marketing
voice: +49 (0) 28 45 20 24 64
fax: +49 (0) 28 45 20 25 87
c.rosskothen@trox.de
www.troxtechnik.com